What does it take to improve website traffic?
The best way is through SEO, also known as search engine optimization. Read on and learn about the six best ways SEO makes your website a success.
KEYWORDS FOCUS ON WHAT PEOPLE SEARCH FOR
When trying to improve website traffic with the help of SEO, don’t just throw together any keywords. Instead, focus on what people search for.
This ensures they come to your website, and that it ranks high in listings for Google. The higher your ranking in Google, the better chances of people discovering it regardless of where they live.
At the same time, it’s important not to use SEO that is too generalized. Otherwise, you compete with other companies that offer the same products and services and don’t reach your market.
Using specific keywords means you’ll have opportunities reach a niche market. You can even establish your company as an expert within that market if there is enough demand for it.
DRIVE LOCAL ORGANIC TRAFFIC WITH SEO
One of the best ways to improve website traffic is by using local towns that your company services mixed with the keywords. This helps customers who are in the areas you serve find your services when they search for them, along with the city name.
For example, someone seeking dog grooming services will find a variety of businesses that offer this. But if they live in a nearby area, it’s likely they include the city name along with the keywords.
Geo-targeted SEO benefits you in a few ways:
- Your blog rises to the top with localized searches specific to your area
- You’ll get the types of customers you’re looking for that need your services now
If you’re looking to improve website traffic, consider the benefits of geo-targeted keywords within your blogs. You’ll notice an increase of visitors that bring both traffic and sales.
USE LOCAL KEYWORDS IN TITLES
Although having geo-targeted keywords sprinkled throughout your blog posts is important, you’ll notice even more results when including the geo-targets in a title.
Doing so allows you to grab the attention of individuals who are local to the area and looking for products or services you offer. Although putting geotags in the blog post itself is helpful, ensuring they are present in the title catches the readers eye.
This means they are likely to stay and read everything you have to offer. This is a useful way of gaining local readership without overusing SEO in the post itself.
QUALITY LINKS HELPS TO IMPROVE WEBSITE TRAFFIC
Everyone enjoys reading an article that is useful, engaging and explains information in a clear, easy-to-read format. When people find useful links inside the articles they’re reading its even better.
Reading quality information from another source allows readers to:
- Gain in-depth information about a subject that was only touched on in the article
- Get helpful information from other sources within the same field
By linking to other, outside quality sources, readers gain trust in your services and what you say. This gives them confidence in using your services or goods or even suggesting them to friends and family members.
Although some companies shy away from outside links, thinking this causes them to lose readers, having useful links helps rather than hinders.
If you want supported facts within your SEO blogs, pick a couple of high-quality links and use them. Your readers appreciate the honesty and fact-checking that outside links offer.
FOCUS ON QUALITY OVER QUANTITY
This sounds like obvious information, but it’s true. When trying to improve website traffic, focus on creating great content that benefits the customers.
Although it’s tempting to offer blog posts that focus on the keywords your customers search for, that’s not always the best choice. Think about the problems that your targeted customer base runs into, and provide them with helpful solutions.
By tailoring content to meet their needs, your customers feel as though they have a connection with you, and you understand what they need. Posts that have a high quality rather than many posts with meaningless keyword stuffing look better to both search engines and potential customers.
DON’T OVERLOAD FOR SUREFIRE WHITE HAT TECHNIQUES
As you create content for your blog posts, review how many keywords you put into your posts. When creating your content, you don’t want too many keywords into one blog.
This is known as overstuffing or keyword stuffing. Some companies believe it is helpful and encourages a higher amount of traffic.
They think the more people they appeal to in one post means they get more hits or interested parties and have a higher ranking in search engines.
Overstuffing a blog with keywords causes problems such as:
- Getting labeled as black hat techniques in a search engine, which is never a desired outcome
- Looking spammy or low quality to customers and potential customers, leading them to not trust your company
Instead of trying to appeal to all types of customers in one post, work with only a few keywords. The posts look natural and your customers have confidence that you know what you’re talking about and aren’t trying to make a quick sale off them.
ARE YOU READY TO GET STARTED?
Now that you know how SEO works, you can see that having an SEO strategy is not optional. It’s an essential part of a digital marketing strategy. Fortunately, many other elements of online marketing help boost your SEO as well.
When you’re building your reputation and following on social media, you’re boosting your SEO. When you find fresh, engaging content to share, your SEO benefits. Every time you get positive media attention, it benefits your SEO. That’s just how SEO works.
Don’t be afraid of the time. Like all marketing, you’re building for long-term success, not a flash in the pan. If you focus only on short-term gains, your company won’t last long.
Instead, leverage Search Engine Optimization for your company’s benefit. If you’re not sure where to start, we understand. Fortunately, we can help.
We have helped hundreds of companies just like yours succeed online. Our SEO services are second to none, and we know we can help you build your empire. Contact us today to get started!